Coffee beans are ground to allow the flavor to be extracted from the bean when placed in water, so it is important to have the correct grind to produce a great cup of coffee. The size and quality of the grind have a significant effect on how the coffee will taste. It may take a few shots to get the correct grind, and then not to mention the method and timing of the brew will also playing a factor, although, the grinding of fresh beans to the right degree makes a huge difference. This is because as the grinds encounter water, different flavor notes come out, and at different times. First, you get acidic, sharp flavors, at the end you get increasing bitter flavors and hiding in between are the juicy sweet wonderful flavor – Loving The Bean Life!